Colossal Concepts Management
A BEHIND-THE-SCENES PRIMER FOR OUR N. A. AUTHOR CLIENTS
Publishers offer book contracts on the basis of outlines, sample chapters and brand identity.
Therefore, Colossal Concepts Management focuses its attention on four things:
- Assisting with a confidential outline preparation
- Analyzing (sans critique) sample chapters
- Branding the author, as a confidential client
- Identifying a proper literary agency (when necessary)
We work closely behind the scenes with you to help you deliver a product to a publicist who turns the literature (we don't peddle 'pulp') into a saleable product; then, we help turn you into a marketable fixture on the lecture, electronic media treadmill and its counterpart, the blogosphere.
We help you make clear the following to prospective publishers:
- Top sheet content -- the abstract of the outline in heading form: Working title; alternative titles; manuscript length; divisions; completion time; illustrations; and, test market outcomes for each major heading
- Interior sheet content -- the project description outline tackled in terms of style, length, markets and sales potential, competing volumes, author's qualifications, and who we can help you convince to write a forward or end notes or jacket remarks
- Sample chapters -- the flow, rhythm and connectivity of your writing made evident
- Cooperating with an intellectual Property Attorney to assure the Author of fair dealings in the following: Grant of Rights; Competing Works; Author's Warranty; Manuscript Preparations by Publishers; Viability & Publication Delay Issues; Copyright Considerations; Proofing & Editing by Publishers; Publication; Royalties; Advances; Foreign Sales; Deep Discount and Book Club Schemes; Sale of Rights; payments; Reserve Against Returns; Author's Copies; Revised Editions; and Out of Print Issues
Finally, we determine 'what's missing' in terms of press kit essentials, electronic media coaching, collaborators, blog materials, adapters, etc.
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All management communiques and relationships are strictly confidential.
colossal concepts management | a division of 7 Arts Foundation | 2005-2010 Primer
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STRATEGY I : The Value-Added Chain... THE NUMBERS
Intellectual Property Environmental Dynamics & Often What's Missing in Author's Packages
What we instruct, what we advise, and what we help make possible for agents and authors:
- Grant of Rights - If the worldwide rights are sold, then YES to translations of Author's book(s), NO to virtually all other plum considerations - TV, movies, play adaptations, etc.
- Competing Works - Where the author is typically enjoined from writing another work that competes with a title under publisher's contract, and essentially YES, but only if publisher agrees not to publish books that compete directly with our author's titles YES, when the agreed condititions are limited to the author not being allowed to formularize and re-write a book already under contract
- Author's Warranty - YES, but only if the client author's liability is limited to the author paying the publisher's costs for something that is clearly the author's fault, and nobody else's fault; further, authors are instructed to keep all permissions for a minimum of 10 years; our objective, to help our client avoid being involved in frivolous lawsuits
- Manuscript Preparation - The manuscript is the deliverable described in the contract; therefore, we insist that the intellectual property attorney draft a description of the book as exactly as what the author has agreed to write, with some flexibility thrown in for good measure; and NO author payments to a publisher for Indexing a book - we advise the author to handle this chore
- Viability & Publication Delay - We work with literary agents who insist the publisher must describe exactly what makes an author's manuscript 'fit for publication'; we urge a cautious YES to an Intellectual Property Lawyer and Author-client to agree YES to some copy-editing so long as no other material changes are made; and we work with our clients as to how to agree, YES, to this part of negotiations so long as the author retains all advance money paid and so long as the full rights revert to the author for future sale elsewhere should the publish drop the project
- Copyright - We only work with authors who insist upon retaining their copyright
- Proofing, Editing - We can help our client-author agree that YES, a publisher can reserve the right to make revisions subject to the author's approval and subject to the author's editing of any subsequent errors; and, we help our client's rep' say YES so long as the author is not expected to pay fees for correcting errors or problems that are due to the publisher or to an outsourced book designer, typographer, research editor, etc.
- Publication - Authors deserve to see a conditional publication date limit; protective reversion of all rights provisions are a hallmark of legitimate dealings between our authors and their trade publishers
- Royalties - The division of money for domestic sales, often as much as 10-15% of trade hardcover cover book gross sales, after a minimum number of books have sold, with customary escalation terms built into contracts based upon negotiated break points that should correspond to the number of both domestic full price sales and discounted sales.
- Advances - Advances against royalties are often tendered to financially support an author while a book is being written and edited, with payments made at signing and upon reaching contractual milestones. We train authors who intend to write many books to hire agents who will fight against any contract clauses that favor cross-accounting schemes.
- Foreign Sales - We train up authors to look for any and all foreign royalties to be based upon the cover price rather than any net formulas or arrangements made by a publisher relying upon sales from its foreign subsidiary.
- Discounters & Book Clubs - Limit a publisher's ability to discount as much as possible, especially during the book tour, the speaking engagement phase or the early three promotional rounds wherein the author is most heavily engaged.
- Sale of Rights - Applies only to authors who sell their exclusive international book rights: Our literary agent affiliates always negotiate a 50:50 split plus translation rights considerations to protect the income stream of their author-client.
- Payments - We help our authors bargain for firm payment schedules, often quarterly; contracts always include the services of an independent auditor to check a publisher's accounts.
- Reserve Against Returns - Limit a publisher's reserve to 20% or less; the reserve retention period may last up to a year, reasonable market conditions prevailing - any longer than that, and the author might be perceived as an active investor in the publisher's business.
- Author's Copies - Many authors receive a dozen or more books gratis from a publisher without restrictions; free review copies to critics and reviewers are the norm; and, additional copies of a title can be purchased by an author or an author's production company at discount - often with restricitions as to re-sale and use.
- Revised Editions - Our author's literary agents negotiate to have the author prepare revised editions; should the author not be available to make the revisions, then the royalty schedule basis is determined by the percentage of the original work that is revised by another author; further, new and revised edition costs are to be limited to a mutually agreeable amount if, and only if, such sums are to be debited against the original author's royalties.
- Out-of-Print - We help our authors and their agents define 'out-of-print' as being when a predetermined number of books have not been sold by a publisher during a specified time period or when two consecutive royalty periods produce no moneys to an author; thereupon, rights to the book revert to the author.
Strategy & Policy Framework
Copyright or Patent Protections Case Study (if warranted)
Audit & Valuation Lessons from a leader in the field
Litigation Proof Mobility Messaging (viral impact)
STRATEGY II: Own the Value-Added Chain DISTINCT MARKETS
Consumer & Enterprise Tactics USA
Competitive Analysis CANADA
Roadmap EU
Market Research Others
Product & Techne Development
Technical Due-Diligence PARTNERS
R&D, or Niche Development
Business Plan/Model E-Book
Publishers & Mobile Device Platforms
Production Companies
Blog Communities
Design Firms
colossal concepts management | a division of 7 Arts Foundation | 2005 Primer
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HOW CCM WORKS WITH LITERARY AGENTS & MANAGES WHAT AGENTS CANNOT DO TO PROFIT OUR CLIENT AUTHORS
- We only shop book-length works to agents and production companies.
- We attend writers' conferences and 'workshops' when needed -- that is when our client's literary agent cannot represent our author.
- We seek relationships with agents who are members of SAR, The Soc. of Authors' Representatives and the ILAA (The Independent Literary Agents Assn.)
- We build a lasting relationship with agents, producers, directors, documentary film makers, talk show gatekeepers
- We help authors follow the guidelines set forth by agents as to exclusive review time and multiple submission authorizations
- We help build a case for both marketability and critical acclaim that is extraordinarily useful to agents and their associated or affiliated publishers and editors
- We help build a wall around the author by means of a production company designed to protect subsidiary and use rights, and that makes for a good fit with legitimate literary agency objectives
- We help edit the outline, the synopses and the first 40-50 pages of a completed manuscript, including copyright protections -- all as prelude to what the literary agent must shape as a sellable 'package'
- We also help prepare one or more marketing pitches that can be amended by the agent into a number of submission 'pitches' made to prospective publishers, editors
- For nonfiction projects, we help coordinate multiple submissions to publishers, complete with deadlines, a statement of expeditiousness, ground rules, etc.
- For authors with highly commercial properties, we help fashion bases for winning guaranteed print orders, publicity rounds' planning, bidding and auction procedures
- We handle financial matters: Advances, commissions, royalties, expenses, fulfilling contractual matters, "agency clause" issues, subsidiary rights, funds management - with or without tax attorney assistance
- We work with literary agents to handle publisher negotiatons and exchanges in cooperation with agents or assigns: Expectations as to consultations on marketing, the choice of publishers, the number of submissions made to prospective publishers, the frequency of contact between management, literary agent(s), author, and publicist(s), foreign sales issues, publishing advances, rejection letter pass-through, quarterly summaries, reviews and summaries, territories granted, approvals and/or consults as to jacket design, advertising guarantees (for the established author), option requirements, publication schedules, publishing house promotions, reprints, book club sales, hard-soft deals, trade paperback deals, co-presentations with author's production company
- We handle creativity issues with the blessings of the author: Formulating book ideas, passing along notions from editors, publishers, literary agents, introducing agents and editors, writer contributions as to forwards, book jacket quotes, collaborative projects
- We handle what literary agents cannot, as a rule, be realistically expected to do: Publicity, PR and promotions coordination, and special event productions coordinated with bookstores, chains, and scheduling around the lives of professionals who express themselves through their writing while often conducting busy careers that may or may not be centered in writing, editing and promoting books
For an unpublished writer, the author compensation varies greatly. However, there are some realistic fee and other considerations, especially if a second book is outlined or in the pipeline.
And, like any doctor, I cannot judge what an emerging author's material is worth without gauging it against comparable work written for very specific, narrowly defined markets. Generally, the following applies for our career management clients looking to make a market, or two, work to their advantage --
We can recommend the following minimum fees for the initial period (which can be either waived or modified up or down by an established author on a case-by-case basis) -- these are the starting points:
- $2000-2500 Book Publishing Engagements...
- $150-200 Periodical Publishing...
- $2500-3000 Legitimate stage and other adaptations...
- $25,000-30,000 Motion Picture Script and/or Adapatation...
- $150-250 Radio and/or Web Internet Engagements...
- $750-1000 Television and Cable Engagements...
- $500-750 Lectures, Trade, Technical Esay Engagements...
- $200-250 All Other Adaptations..."*
* Adapted from our Colossal Concepts Management Guidebook, updated this past April.
CCM receives between 8-10% management fees for untried authors, composers and artists with a single submission or portfolio to agents; we receive 8-9% for authors, composers and artists with multiple projects and with bankable works which literary agents can latch onto... We also absorb between 40-60% of all publicity, PR and promotions costs from day one, the balance, averaging a steady $195 per month that is billed to the author or to the author's production company account: These funds we pass-thru to participating designers, techs, publicists, re-write specialists, translators, etc. We are not literary agents, although parts of their work falls to us; and, it has been known to happen that works sell to publishers due in large part to the efforts of managers alone.
Note: All services are offered as confidential, career management tasks (refer to our latest dispatches detailing what we do on behalf of our exclusive authors, artists and composers).
Colossal Concepts Management | a 7 Arts Foundation Division | Author-Manager Primer, What We Do | 2009 update | Chicago Office: 773.234.1880